Beyond point zero

Over the past year, I've had the privilege of working on some projects that matter deeply to me. Each one has pushed me in different ways and reminded me why storytelling – in all its forms – is the work I'm meant to be doing

Chief Communications Officer – Limerick IT Summit

I'm helping build Ireland's most significant gathering of AI transformation leaders, SME decision-makers, and technology innovators. We're championing connection and collaboration within Ireland's thriving tech sector, ensuring SMEs have access to the information, education, and connections they need to thrive in an AI-driven world.

By basing our operations in the Mid West, we're proving that exceptional innovation happens beyond Dublin and Belfast. We're creating pathways for broader collaboration whilst highlighting the brilliant local businesses right here that deserve a national and international platform.

The 2026 Summit is expanding to accommodate over 450 attendees, and I'm proud to be shaping how we communicate everything from our mission to our daily messaging across all channels.

Co-Conspirator & Director of Change – Women Unbranded

This one's personal.

Working alongside founder Cathy O'Connor, one of Ireland's top fashion stylists, Women Unbranded is a grassroots movement dedicated to fostering change in the lives of women over 40, raising their vitality and visibility.

Having found my own confidence and voice in my forties, I'm now committed to helping other women stop apologising for themselves and learn to take up space – properly and on their own terms.

We work with industry to affect real change in the fashion and styling sector, challenging the age bias that makes women feel invisible right when they're coming into their power. We connect women with trusted suppliers who help them reclaim their confidence when they're feeling a bit lost.

Through workshops and talks, I guide women through navigating change with aplomb and grace, because here's what I believe: we move forward in life through multiple tiny acts of courage.

Founding Organiser & Brand Lead – MidWest TechFest

When we launched the inaugural MidWest TechFest, I designed the branding and communications strategy, managed the design team, and built brands for the various projects under the IT Summit umbrella.

It was about creating something that feels authentic to the community whilst looking sharp enough to compete nationally and internationally. The kind of work where you're building a visual identity and a voice from scratch, making sure every touchpoint tells the right story.

Speaking, MC Work & Teaching

I speak publicly on brand storytelling, digital communication, and challenging the age bias facing women over 40. I also MC events and am available to teach as an assistant lecturer on subjects ranging from graphic design and digital storytelling to helping the next generation understand how powerful their voice can be.

If you're looking for someone to speak at your event or facilitate a workshop, let's chat about what you need.