How I can help you

Brand Strategy & Storytelling

This is the heart of what I do. We'll work together to uncover what makes your business unique, why you do what you do, and how to communicate that in a way that actually resonates.

What's included:

  • Brand audit and analysis

  • One-to-one strategy sessions

  • Messaging framework development

  • Brand story articulation

  • Positioning and differentiation strategy

  • Stakeholder alignment

Best for: Businesses that know something isn't quite right with their brand but can't put their finger on what, or those ready to take their business to the next level but need clarity first

Communications Strategy

Whether you're launching an event, building a movement, or just need someone to shape how you talk to the world, I can help you develop a communications approach that's clear, consistent, and compelling.

What's included:

  • Communications planning and strategy

  • Message development and tone of voice

  • Content strategy and planning

  • Brand voice guidelines

  • Stakeholder communications

  • Event branding and messaging

Best for: Events, organisations, and movements that need strategic communications support to reach the right people with the right message.

Visual Identity & Design

Once we know your story, we can make sure it looks the part. This isn't about following trends – it's about creating a visual identity that authentically represents who you are.

What's included:

  • Logo design and brand identity

  • Colour palette and typography selection

  • Brand guidelines and usage documentation

  • Marketing collateral design

  • Web design consultation

  • Social media visual strategy

Best for: Businesses launching or rebranding who need a cohesive visual presence that tells their story at a glance.

download my portfolio

Speaking & Workshops

I speak on brand storytelling, digital communication, women's visibility, and navigating change with confidence. I also facilitate workshops that help teams and individuals find their voice and tell their stories more effectively.

Topics include:

  • Brand storytelling for business growth

  • Digital storytelling and content strategy

  • Challenging age bias and championing women over 40

  • Finding your voice and taking up space

  • Navigating career and life transitions

Best for: Events, conferences, corporate teams, and women's groups looking for engaging, practical, and inspiring content.

MC Services

I bring energy, warmth, and professionalism to events as an MC, making sure your audience stays engaged and your event runs smoothly.

Best for: Corporate events, conferences, panel discussions, and community gatherings that need someone who can think on their feet and keep things moving.

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CAIT MAGUIRE | THE ENGINE ROOM

“Karen was always a bright, intelligent and creative talent to lean on when the project required. To bring her on board always meant the client ultimately got what they needed to make the campaign a success and in a friendly efficient manner along the way.”