I've been a graphic designer for over 25 years, and somewhere along the way I realised something: the best design in the world is useless if it's not telling the right story.
That realisation shifted everything. I moved from being someone who made things look good to someone who helps businesses understand what they're actually trying to say. Over the past five years, PointZero has become exactly that – a space where brands can get back to the beginning, strip away the clutter, and figure out their real story.
Because here's what I know: you already have all the pieces you need. You know why you do what you do, what makes you different, and why your customers should care. You just might not know how to articulate it yet. That's the work we do together.
Karen
The Story behind point zero
What I Believe
Tell interesting stories and you get interested customers.
Brand is about so much more than a logo, colour palette, or mission statement. It's about your story, and how you tell it matters.
The story of your brand lies at the heart of all you do – it's why you go to work each day and it's why your customers connect to your business and trust you.
You already have all the parts you need. You just need to be able to tell it.
As a Woman Who Discovered Her Power Later in Life
I'm in my early fifties now, and I can honestly say I'm living proof that confidence, voice, and purpose can bloom at any stage of life.
I found mine in my forties – properly found it, in a way I never had before. And now I want to help other women do the same. To find their own way forward, in their own time, with their own unique style.
Because the world tells us we're supposed to fade into the background after a certain age, but that's rubbish. Some of us are just getting started.
Let's Work Together.
If you've got a story that needs telling – whether it's a brand, a movement, or an event – let's have a conversation.
MARGARET BARRETT | BARRETT OPTICIANS