What I Do (and how we do it)
The purpose of point zero is simple: if you know your story, you can create any marketing material you need. But the key is knowing what you're about – and it's not what you make, do, or the service you provide. It's the why behind it.
There are so many businesses out there doing what you do. The only way to cut through the noise is to focus on how you do it differently to your competition.
How We Work Together
It starts, as all good stories do, with a conversation. We chat about how you got to do what you're doing and why, what you think isn't working, and how we can fix it.
Then there's the proper work – brand audits, web audits, more conversations, and careful tweaking. I work one-to-one with my clients, building a level of trust and understanding so complete that I can see exactly what your brand is missing, what it's doing well, and what needs adjusting.
We tweak, adjust, and fill in the gaps until your brand story is complete and tells the tale of what you do, why you do it, and what makes your business unique. Together we'll craft well-honed work that has impact, traction, and a high success rate of conversion.
You'll know the how, why, and wherefore of what your brand means and why it works for your staff, customers, and stakeholders. And you'll leave with the understanding and confidence to tell your story effectively from now on.
What You Get
Brand clarity that actually makes sense
Messaging that connects with your audience
Visual identity that reflects who you really are
The confidence to tell your story consistently
Minimal disruption to your workflow
A brand that works for your business as it is today
JOHNNY MCMORROUGH | BOUTIQUE WINES